The second two-day training seminar of the Regional Museum Academy-2019 was held in Polotsk, at the Museum of Belarusian Printing.
The main topic "Museum Marketing and Communication" was presented to the audience from the theoretical and practical sides by the lecturer Dr. Kathrin Hicke (Germany). The introduction to the topic of the seminar with the help of interactive tasks prepared the audience for the voluminous lecture "Strategic Marketing", generally strengthening their theoretical base for further workshops.
Training 1 following the lecture and summarizing its results in the form of a discussion was a good methodological exercise not only for the main group, but also for the museum workers from Polochchina who joined it.
The second lecture "Operational Marketing" continued the alternation of theory-practice, theory-practice and led the audience to training 2. After the third lecture of the day called "Museum and Tourism" and the already habitually expected training, the day ended with an excursion to St. Sophia Cathedral, which was conducted by the director Museum Tamara Dzhumantayeva and a member of the group Slavina Gavrilova, as well as an organ concert performed by Ksenia Pogorelaya.
The conference hall of the Museum of Belarusian Printing of the National Polotsk Historical and Cultural Museum-Reserve (Belarus, Vitebsk region) became the main space for the training seminar "Museum Marketing and Communication" as part of the Regional Museum Academy-2019.
Members of the main group Veronika Akudovich, researcher at the National Historical Museum (Minsk) and Irina Yudina, researcher at the Vetka Museum of Old Believers and Belarusian Traditions (Gomel region), both left in the photo, perform a group task together with museum workers from Polochchina invited to the seminar.
Dmitry Apanovich, director of the Turov Museum of Local Lore (Gomel region) and Slavina Gavrilova, head of the Museum of Belarusian Printing of the National Polotsk Historical and Cultural Museum-Reserve (Vitebsk region) present the results of a group analytical task.
Referent Dr. Catherine Hicke (Germany) paid a lot of attention to the topic “Museum Tourism”, preparing methodical presentations with excellent infographics for the students of the Regional Museum Academy-2019.
A detailed analysis of museum marketing tools by Dr. Catherine Hicke (Germany) was accompanied by a demonstration of visual materials.
Brainstorming, performing analytical and creative tasks of the referent in a limited period of time gave the seminar participants the skills to discover and effectively use the potential of each group member.
Feedback monitoring through short summary statements from each participant was an important element of the workshop. Veronika Akudovich (Minsk) is speaking.
Yury Abdurakhmanov, Director of the Private Cultural Institution "Heritage and Time" (Smilovichi, Minsk region), a member of the core group, shares his experience in supporting regional museum tourism on the example of cooperation with the Smilovichi museums "Space of Chaim Soutine" and "Musical Museum-Living Room of Stanislav Moniuszko".
Andrey Dukhovnikov, director of the Vitebsk Center for Contemporary Art, joined the classes of the Regional Museum Academy-2019 at the Polotsk seminar, and then went through all the subsequent stages of training together with the main group.
Evgenia Fedorchuk, researcher at the Bykhov Museum of Local History and Local Lore (Mogilev Region), member of the main group of students of the Regional Museum Academy-2019.
The second day was entirely devoted to the study of the topic "Cooperation and network structures" followed by a discussion, after which the training seminar ended with an excursion to the Spaso-Evfrosinevsky Monastery, with a detailed inspection and commentary on the restoration work.
